There are many ways to participate:
1. Take a pledge. Share your pledge or your creative entry on how you RethinkPink with #PinkRibbon25 and #ELCdonates. For each share, Estee Lauder Companies will donate US$25 to the Breast Cancer Research Foundation® (BCRF).
2. Share your creative take on Breast Cancer Awareness on Instagram with #RethinkPink and #SQCares, and win a pair of return air tickets to Hong Kong, courtesy of Singapore Airlines.